American Eagle is getting in on the virtual concert action in the name of COVID-19 relief.
As announced Friday, the brand will launch its "At Home with AE" series this Sunday on Instagram with JoJo. Future editions will feature Vincint, Tinashe, and more. The three-week project all leads up to the brand's #AExMEProm on May 14, with will boast multiple surprise appearances and a TikTok dance lesson from Addison Rae.
The effort is part of American Eagle's partnership with America's Food Fund, a nonprofit which counts Leonardo DiCaprio as a co-founder. The brand will match donations up to $100,000. As previously announced, American Eagle and Aerie—with the AEO Foundation—will also contribute more than $1 million to COVID-19 relief efforts. Additionally, the brands will be giving more than 1 million masks to public health workers in communities most in need.
"At AE, our commitment to supporting and empowering today’s youth culture is what defines us. We turn to music, technology, and innovation to connect and unify our community—which is more necessary than ever in times of social distancing," stated Chad Kessler, American Eagle global brand president. “As part of our COVID-19 relief efforts, we are partnering with America's Food Fund to help ensure people have reliable access to food. During our Come Together: At Home With AE concert series, fans will have the opportunity to donate while live streaming performances on our channels by the artists they love and AE will be matching donations up to $100,000."
"We are forever grateful for all of those individuals on the frontline and the tireless support they are providing our communities," an AE rep said earlier this month.
For more on the At Home with AE concert series, keep it locked to their official social channels. For info on America's Food Fund, including how to make direct donations, click here.
