Kylie Jenner has begun rolling out her first line of baby-care products, which she says has been “tested and approved” by her 3-year-old daughter Stormi.
The first four offerings from the brand, which is simply titled Kylie Baby, consist of a tear-free shampoo and conditioner, a moisturizing lotion, and bubble bath.
"I just wanted to create safe products for my kids when I became a mom, so Kylie Baby is clean, vegan, cruelty-free, fragrance free and made without any parabens, sulfates or silicones," Jenner said when offering a closer look at the products on her Instagram Stories. "We are also hypoallergenic and pediatrician-tested. Baby products take so long to make and I wanted to make sure we went through every testing possible to make this extra safe for your babies and your kids. I wanted to create something that I would use on my own kids."
The 24-year-old added that the bubble bath is tear-free as well, and noted she knows this because Stormi used to try to eat or put the bubbles in her eyes.
“These are all Stormi-tested and approved,” she said. “These are the only products we used for the past maybe two years now, which is crazy.”
The Kylie Baby line is set to launch on Sept. 28, and knowing how popular Kylie’s immensely lucrative beauty and skincare products have been, it’s likely to sell out quick.
Check out product shots of the first four Kylie Baby releases below, and purchase the items here.