Beyoncé took to IG (and YouTube) to share a video and two photos promoting her upcoming Ivy Park x Adidas collection.

The collection will be arriving on Saturday, January 18.

 
 
 
 
 
 
 
 
 
 
 
 
 
 

IVY PARK January 18

A post shared by Beyoncé (@beyonce) on Jan 8, 2020 at 8:34pm PST

 
 
 
 
 
 
 
 
 
 
 
 
 
 

IVY PARK January 18

A post shared by Beyoncé (@beyonce) on Jan 8, 2020 at 8:34pm PST

"This new line is fun and lends itself to creativity, the ultimate power," Beyoncé said in an Elle interview from Dec. 2019. "I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."

 
 
 
 
 
 
 
 
 
 
 
 
 
 

IVY PARK January 18

A post shared by Beyoncé (@beyonce) on Jan 8, 2020 at 8:35pm PST

"It is a dream come true to re-launch IVY PARK as the sole owner," Beyoncé previously said of the launch. "My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly."