Gap’s highly anticipated capsule collection with GQ magazine’s 'Coolest Designers on the Planet' hits shelves earlier today. This year Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale, Opening Ceremony, Stampd and Surf is Dead have all re-imagined Gap's classic college-letter logo hoodie.
"This year's collection spotlights the iconic Gap sweatshirt, with collaborations from menswear's most exciting names," said GQ editor-in-chief Jim Nelson. "It represents the very best of the Coolest Designers on the Planet program and the global influence of menswear in the thing we all really want to wear: a classic sweatshirt."
“This year, we took a fresh approach to our Gap x GQ collaboration,” added John Caruso, Gap VP of Men’s Design. “Our Gap hoodie and crewneck sweatshirts are iconic American staples that have appeared in countless ad campaigns and editorials. We are so excited to show our customers how each designer re-invents this classic.”
The GQ for Gap collection consists of eight sweatshirts (seven hoodies and one crewneck), created by the eight different designers. Designed to their brand aesthetic, each designer incorporated their own logo alongside the Gap logo with custom color palette, graphics and silhouette.
Gap’s seventh limited-edition collection with GQ featuring the coolest designers in America is available now at select Gap stores and online at www.gap.com/gq.
Check out images from the entire GQ X Gap 2018 collection below:
No Vacancy Inn
Surf is Dead