Date: Oct. 19, 2013 - Dec. 23, 2013
Music performed: The College Dropout, Late Registration, Graduation, 808s and Heartbreak, My Beautiful Dark Twisted Fantasy, Yeezus
Kanye approached the "Yeezus" tour merch much differently than tours of the past. Building off the idea of giving fans more than just T-shirts they can rock to say, "Hey, I saw one of your shows," the rapper offered everything from crewnecks to a beach towel and even what turned out to be a controversial bomber jacket. Artist Wes Lang provided a slew of graphics, which included grim reapers and a skeleton in a Native American headdress, inspired by '80s heavy metal albums that took on the same dark, more politically-motivated themes seen in the Yeezus album.
This is Kanye's most expansive line of tour merch to date—one that was sold at PacSun and received as much hype as his A.P.C. collaboration. Back in the day, when people traveled huge distances to see their favorite bands, they would rock a merch tee with pride. Very few tours have elicited the same reaction with their merch (in recent years) until "Yeezus," and even though the majority of the shows are over (with a few festival dates coming up), you can still spot this merch out in the streets pretty often.