Founded: 1990
Where to cop in L.A.: Union Los Angeles, 110 S La Brea Ave.

FUCT has been around forever. Even after 23 years in the business, brand founder Erik Brunetti hasn't deviated from the brand's original goal of providing social commentary while making the coolest clothes. For spring/summer 2013, FUCT tackled the complex issue of Mexican/U.S. border relations, and those who live in proximity to this tangled mess.

To further get across its point, FUCT traveled to Ciudad Juarez, Mexico, one of the world's deadliest cities, and shot its lookbook on the backs of locals. No rappers or cool-guys in sight. Oh and by the way, the gear in the lookbook was one of the season's best collections.