Beats and Better™ Gift Shop are teaming up with the NBA to release a limited-edition Powerbeats Pro.
The collab comes as a celebration of the NBA’s 75th anniversary season, and will be launched on Saturday, Feb. 19 during the 2022 NBA All-Star Game.
Featuring both the Better™ and the NBA’s iconic logos, the reimagined Powerbeats Pro design uses pops of red and blue over a cream canvas, and features interchangeable red and blue ear tips. The charging case and outer packaging were designed by Vancouver artist Shay Semple.
“At Better™, we strive to push boundaries and authenticate representation—and this collaboration does exactly that. Working with artist Shay Semple, one of the first to incorporate hand-painted artwork onto a Beats charging case, made this even more special,” says Avi Gold, founder of Better™ Gift Shop. “From a young age, I grew up being inspired by so many subcultures, music genres and watching NBA games, fueled by their energy. Now, it feels so surreal to see life come full circle.”
The Powerbeats Pro earphones feature 24-hour battery life, Fast Fuel charging, Class 1 Bluetooth compatibility, and more. Starting Saturday, they’ll be available for $329.95 CAD at the NBA online store and at Better™ Gift Shop in Toronto, as well as in a few U.S. retailers.
Related Stories
Salehe Bembury on His Canada Goose Collab Inspired by 'the Freedom of ’90s NBA Style'
We caught up with Bembury to chat about his new collection with Canada Goose and the NBA, made for players and fans at this year's All-Star game.
Drake, DeRozan, and More React to Fred VanVleet Going From Undrafted to NBA All-Star
Toronto Raptors’ fans, players around the NBA, and celebrities around the world congratulated Fred VanVleet on social media on Thursday night.
Meet the Toronto Artist Behind the Campaign to Make Fred VanVleet an All-Star
Meet Casey Bannerman, the Instagram illustrator who is initiating a campaign to get Fred VanVleet into the 2022 NBA All Star Game via his dope desings.
