Plenty of celebrities are eager to endorse products from fitness-based companies, but it's not everyday that four celebrities decide to come together to launch their own brand. Wall Street Journal reports that LeBron James, Cindy Crawford, Arnold Schwarzenegger, and Lindsey Vonn have teamed up to launch their own health and wellness company, Ladder.
With its launch, Ladder will offer four products, with two protein powders, an energy powder, and a green powder, but they've also committed to updating their website with articles and other content about healthy living. Eventually, they hope to expand its series of products, with snack foods a potential avenue of interest for them at the current time.
“It’s an organically developed company,” Schwarzenegger told Wall Street Journal, adding that it's different from “a company coming to us and saying, ‘We’ll give you some stock if we can use your name.’ That’s what I’ve done in the past, but I didn’t have the control. That’s why I got out of the deals.”
Among those included as advisors to the company are LeBron James' trainer Mike Mancias, and director of applied physiology and human performance at the University of North Carolina, Dr. Abbie Smith-Ryan.
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