Reebok has teamed up with Cardi B for its new Zig the Runway campaign—a series of unconventional runway shows centered on the upcoming Zig Kinetica sneaker.
For the inaugural installment, the footwear giant hit up a suburban front yard, where women strutted down the walkway while rocking oversized smocks and Cardi B masks. The Invasion of Privacy rapper is among the group of masked models, as she is seen walking up to the doorbell camera holding the Zig Kinetica model, before unveiling a portion of her face and recognizable tattoos.
"Zig the Runway is about being unexpected and unapologetic about your style," Cardi said. "I always do me and keep people guessing and that’s what we’re showing off in this video. Reebok Zig Kinetica isn’t like any other shoe that’s come before it and this fashion show is like nothing that has come before it. We’re breaking the mold and blazing our own trail — that’s what Reebok is about."
You can check out Reebok's Zig the Runway video above. The brand will roll out other installments—starring musicians, athletes, and renowned creatives—in the near future.
The Zig Kinetica, which retails for $120, drops this Friday at Reebok.com and select stores.
