One of the biggest soccer players in the world could be nearing a lucrative, first-of-its-kind endorsement deal with Jordan Brand in the near future. Manchester City's Raheem Sterling is reportedly on the verge of inking a deal with the Jumpman.
According to The Telegraph, the deal is worth an estimated £100 million (app. $120.8 million). The 24-year old would become the first professional soccer player to sign an endorsement deal with Jordan Brand to wear its cleats.
Sterling is currently signed to a deal with Nike who has a rich history in performance soccer, most notably its ongoing Mercurial line. Jordan Brand, a subsidiary of the Swoosh, has yet to produce its own performance soccer cleat. The closest they have come is a collaborative collection with Brazilian superstar Neymar back in 2016 feautring the Hypervenom. The Premier League superstar would likely become the face of the new line if the deal is made official.
Aside from his stellar play, Sterling has also made headlines in the past for using his platform to call out media for its portrayal of young black athletes back in 2018. Last season, he was named Football Writers’ Footballer of the Year. In his debut match of the season this past weekend, Sterling notched a hat trick against West Ham United. He is currently signed to Manchester City until 2023.
The signing of Sterling would mark the latest move in Jordan Brand's continued push into the soccer market. Its most notable feat thus far has been outfitting Paris Saint-Germain, a deal that has resulted in numerous apparel and footwear collaborations.
Stay tuned for potential word of an official deal in the future.
