2. Nike Swoosh
Year created: 1971
Before they were Nike they were Blue Ribbon Sports and in '71 they contracted Carolyn Davidson, a Portland State University graphic design student to designed the Nike Swoosh. They originally paid a fee of $35 but in '83 Nike gave her shares of its stock and a diamond ring featuring the Swoosh — she retired in 2000. Class act organization from the jump and The Swoosh still holds up as one of the most iconic symbols of all time.