Eric Avar

Company: Nike

Significant shoes: Air Max Penny, Air Foamposite One, Zoom Kobe VII, Zoom Flight 98 "The Glove"

One of the top chefs in Nike's Innovation Kitchen, Eric Avar has been cooking up crack ever since your first laced a pair of Pennys. His creations have always been futuristic and left other companies scratching their heads on how they can catch up. Answer: They can't.