Depending on who you ask, this Sunday is either a festival-like marathon of top-tier commercials interspersed with extended bouts of football, or the biggest game of the year interrupted by near-constant ads.

For the former, there really is no other time of the year quite like the Super Bowl, due both to the often expanded scope and stacked cast lists for such ads, as well as a sizeable uptick in the sheer amount of spots being unveiled. For some time now, these unveilings have often been done in a tiered fashion that combines potentially headline-grabbing social media activity with traditional TV-focused rollouts.

Super Bowl LVI, which will see the Los Angeles Rams going up against the Cincinnati Bengals, is no exception. Below, see the 2022 class of Super Bowl ads, including appearances by Zendaya, André 3000Megan Thee Stallion, Pete Davidson, and Seth Rogen, among many other celebrities. 

This year’s Super Bowl Halftime Show proceedings, meanwhile, are headlined by Dr. Dre alongside Kendrick Lamar, Eminem, Mary J. Blige, and Snoop Dogg. Ahead of the performance, Pepsi enlisted Friday and Straight Outta Compton director F. Gary Gray for a narrative trailer titled “The Call.”