Pop Culture

Tinder Announces Massive Change Set to Boost Connections by 30 Percent, Still Swears It's Not a Hookup App

Tinder wants you to have something called a "meaningful relationship."

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Complex Original

If you’ve been striking out on Tinder recently, then the app's just-announced algorithm update should bring you some early holiday joy. Tinder’s founder Sean Rad, who reclaimed his CEO throne earlier this year, revealed the forthcoming changes during Ireland’s Web Summit on Wednesday:

"It’s been our mission since day one to uncover every possible meaningful relationship," Rad said during the announcement (of an announcement?), according to Mashable. Rad added that Tinder is currently focused on reducing the "barriers to people connecting" by ensuring those connections are more deeply established from the outset. Rad was also quick to once again distance Tinder from its status among some as merely a hookup app, adding that "80 percent of users are seeking long-term relationships."

The algorithm change, described by the company as their "most significant change" yet, is set to boost connections by as much as 30 percent. True heads will note that this move comes just months after Tinder absolutely lost its mind on Twitter following that less-than-flattering but totally reasonable Vanity Fair article. Shortly after that publicity gem, Tinder introduced its new Super Like feature, aimed at allowing users to show potential matches they not only "like" them, but do in fact "super like" them.

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