Earlier this year, a study from the American Physiological Society temporarily shattered the hearts of Leonardo DiCaprio and anyone else particularly fond of e-cigarettes. Though the study didn't impact the e-cigarette's popularity, it did add an unfortunate shadow of doubt to the LaBeoufian practice of enjoying one of life's many vices while subtly acknowledging the future.
However, a new study from Britain's Department of Health and Public Health England isn't having any of that shit. Unveiled on Wednesday, the study takes aim at ongoing media campaigns attempting to establish e-cigarettes as equally or more harmful than regular cigarettes. "There is no evidence that e-cigarettes are undermining England's falling smoking rates," says study author Professor Ann McNeil.
In fact, McNeil's team discovered that e-cigarettes are actually around 95 percent less harmful than traditional (i.e. smelly) cigarettes. Furthermore, the study asserts that e-cigarettes should continue to be implemented as a potentially life-changing tool for those attempting to quit smoking altogether. "E-cigarettes are not completely risk-free," says Professor Kevin Fenton of Public Health England, "but when compared to smoking, evidence shows they carry just a fraction of the harm."
Carry on, DiCaprio. Carry on, LaBeouf.
The future is on your side.