Kanye West is back on Instagram, and took a shot at his friend-turned-foe Kid Cudi.
On Thursday, Kanye posted another incendiary front-page newspaper headline to his IG that read: “Kasper Rørsted Also Dead at 60.”
The headline was meant as a jab at the Adidas CEO, who steps down from the role in 2023. In fine print at the bottom of the paper, it read, “I know what you’re thinking...who is Kasper? but even less importantly who is Kid Cudi?”
Kanye added in the caption, “I’m not here to be liked I’d don’t like it leave.”
Ye has been a fan of antagonistic fake newspapers recently. He previously used the same method to troll Pete Davidson over his breakup from his ex-wife Kim Kardashian. Kanye’s very public and vitriolic hatred for Davidson is also what contributed to his fall-out with Kid Cudi, since the Man On The Moon rapper has been friends with the SNL comedian for years.
The Yeezy mogul had also previously criticized Adidas for celebrating their Yeezy Day brand holiday on Aug. 2, noting in a direct message to Complex’s Instagram that “Adidas made up the Yeezy Day idea without my approval.” He went on to say the brand also re-issued older Adidas Yeezy styles, designed Yeezy colorways, and hired employees for the line all without his approval.
Ye had also ripped on Adidas back in June for producing what he believed was a bootleg version of his popular Yeezy Slides. The shoe in question was sold as the Adilette 22 Slides, which the Donda rapper said was a blatant rip-off. He again targeted the brand’s CEO Kasper Rørsted.
“To Kasper I’m not standing for this blatant copying no more,” he wrote. “To all sneaker culture...This is for everyone who wants to express themselves but feel they can’t cause they’ll lose their contract or be called crazy...These shoes represent the disrespect that people in power have to the talent.”
Also on Thursday, Kanye shared a post calling out both Gap and Adidas for copying his designs.
Kanye also took aim at Gap on Wednesday, delivering a succinct social media post criticizing the brand for canceling a photo shoot he had planned with his children at the last minute, and for copying his Yeezy Gap Engineered by Balenciaga line he has with the company.
Ye then followed up the criticism with a six-minute video call to Gap in which he’s seen reaffirming his commitment to the brand and to his larger “life mission” with the company.
“This country is based on industry, and with us—collectively—we all have a responsibility to bring it back. … We can do it with this team,” he said in part. “This is bigger than us, and we shouldn’t argue amongst ourselves. But I’m saying I have to go pull that sword out the stone. You either believe me or I’m going to show you. … You’re gonna see it.”
