Time stamp: 35:50
While the demand for the recently rolled-out Gap and Yeezy hoodies, often referred to as “the perfect hoodie,” was quickly proven, Ye wasn’t a fan of how they were initially presented to consumers.
“I’m working for the Gap. Ain’t nobody care about the Gap until we went to the Gap, bro,” he said. “I moved that stock. … Even when they dropped the hoodies, they made it look like the Drake cover on purpose and didn’t show me. You know, it had the multiple colors.”
Presumably, he’s referencing the Certified Lover Boy art here, which was handled by Damien Hirst.