Premiere: 11:11 Keeps Up the Momentum on "Call Me Daddy"

The new single keeps up with the momentum that 11:11 has been building all year. Between his latest drops and securing a cosign from Joe Budden, he’s been making impressive marks on Toronto’s dense R&B scene, even without IRL interactions to back up his online releases.

The COVID-related physical constraints have also altered 11:11’s writing process. In an email, he told Complex that “it’s made (creating) a bit harder because we can’t really get out and do stuff. We can’t really experience life and socialize with others and create moments to write about.”

And while R&B artists like Anderson .Paak and Trey Songz are putting mattress music on the back burner in favour of more on-the-nose tracks about the current pandemic and police brutality, 11:11 is taking a different approach. "Call Me Daddy" isn’t a protest anthem, but it still serves a purpose. “It does feel a little weird, but I feel like people need something new,” 11:11 wrote. He hopes that the new single will be “something refreshing to kinda get their mind off of everything that is going on.” Though unconventional, he says that “it’s a way to get through this all. It’s part of the healing.”

Like "Me, Chanel & Jameson," Call Me Daddy is a taste of what you can expect from 11:11’s upcoming album. In addition to the smooth vibes and sharp vocals, he teases, “you can anticipate me helping you get laid a lot more when you throw this album on.” Sounds promising.

The phenomenon of calling your partner daddy has been widelydebated and discussed, but 11:11 insists that “being called daddy is not weird. It’s only weird if you make it weird, and depending on who it’s coming from.”