On June 15, 2009, J. Cole released his second official mixtape called The Warm Up. 10 years later, J. Cole and his manager Ibrahim “IB” Hamad go down memory lane and share some reflections on the project.
Ib revealed how the cover for The Warm Up was shot. Photographed by Chad Griffith and designed by Alex Haldi, Ib says they were supposed to shoot the cover inside of Holy Cross High School’s gym in Queens, but his coach never showed up. So they had to improvise.
On the anniversary, Ib was also surprised at how many fans thought the snow on the cover was fake.
The Warm Up is viewed as classic Cole material, featuring songs such as “Grown Simba,” “Lights Please,” and “I Get Up.” It was instrumental in him signing with JAY-Z’s Roc Nation.
For more stories by Ib and The Warm Up, read his interview with DJBooth here.
This year, Dreamville has drawn excitement for their upcoming label compilation Revenge of the Dreamers III. Two offerings were released this week – “Down Bad” and “Got Me” – with more songs to drop soon.
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