Uninterrupted and SiriusXM are looking to bring music fans closer to their favorite athletes.
This week, the two platforms will launch a series of playlists curated by some of the biggest names in sports, including Odell Beckham Jr., Rob Gronkowski, Dion Waiters, Draymond Green, and, of course, Uninterrupted co-founder LeBron James. The collaboration will also give listeners a chance to hear warm-up playlists in real time, as the players prepare to step onto the court, field, or ring.
"We are very excited to collaborate with Uninterrupted, a unique and innovative content creator, to allow listeners to make a deeper connection with their favorite athletes," said Scott Greenstein, president and chief content officer of SiriusXM. "Through this exclusive offering, we are providing listeners with access to the music the athletes are listening to, whether warming up or working out to prepare for a game or just what they listen to in their free time ... Music and sports are strongly linked and this creative partnership will create a unique listening experience that brings together both worlds."
The first is James' "Revenge SZN" playlist, which includes DaBaby's "Intro," 2Pac's "Ambitionz Az A Ridah," JAY-Z's "Politics as Usual," and Meek Mill's "100 Summers." According to the platforms, the other athletes will participate in the playlists series as time goes on. For now, listen to James' here.
SiriusXM has made big moves throughout 2019, securing a podcast deal with Marvel Comics as well as a creative partnership with Drake.
