For this video, ATLiens, J.I.D, Young Nudy, and EarthGang, allow Bas and J. Cole to invade their city. The visual was directed by Chad Tennies, Mac Grant, Caleb Seales, and Mike Dan and starts off with the two East Atlanta representatives, J.I.D and Young Nudy, welcoming the camera to their section of the city. Nudy holds tightly to his title of "The King of EA" by donning a crown during a verse that teases listeners. J.I.D quickly follows up with a verse that's littered with Atlanta references. He delivers these bars while eating chicken on top of a classic Oldsmobile.
This Oldsmobile becomes a focal point of the video. As the visual transitions to Bas' verse, the rapper is seen sitting in the car with EarthGang and J.I.D. While it seems like they are just cruising through the city, they're actually on their way to meet J. Cole at the airport where he's just exited his private jet. That sets the stage for Cole to drop his verse. Similar to the way his staccato lyrics change the flow of the song, EarthGang's Johnny Venus switches the location of the video from East Atlanta to the city's West End. He also changes the car from a chopped top Oldsmobile to a Buick GSX.
Eventually, EarthGang (both Johnny Venus and Doctur Dot) and J.I.D close out the video by meeting on top of the torch that was left in Atlanta from the 1996 Summer Olympics. Watch the "Down Bad" video above.