Rich the Kid adds more fuel to the fire that is his ongoing beef with Lil Uzi Vert as he shares the video for "Dead Friends," his "XO Tour Llif3"-referencing diss track. The video makes sure the track can't be taken any other way, either, going so far as to feature an Uzi look-alike desperate to sign to his label, Rich Forever Music. The video goes even further with it, too, leading to the Uzi look-alike (who it must said doesn't resemble Uzi a whole lot) getting jumped by Rich's crew.

5acfbf6b47bd3e2963014e03

Shortly after jumping the fake-Uzi, Rich is seen burying him alive. With the "Dead Friends" video and a number of comments online and at his shows, Rich has seemingly been adamant about keeping this beef alive. "Fuck that n***a Lil Uzi, man," he recently said during a live performance. "Fuck that n***a Uzi. We big boss shit."

He also went so far as to respond to a tweet about Uzi addressing the beef on the "Who Run It" beat with G Herbo, referring to it as "trash."

The self-directed video for "Dead Friends" is just another one of Rich's many disses directed at Uzi. In return, Uzi recently took shots on "Rich Forever Leaked."