Founder: Gianni Versace
Year Founded: 1978
Versace is perhaps one of the first brands to really develop a full, encompassing lifestyle line. The company's founder and designer, Gianni Versace, made it fashionable for men to be flamboyant and loud in their sexuality. He designed shirts with vivid, flashy patterns, and bold suits that made men look like they were on a perpetual cruise-vacation. Versace's brand never became as successful as Ralph Lauren's since it wasn't available at price points most people could afford, but it still helped define a very specific, all-encompassing, flamboyant look.