Juice WRLD carved out his own lane in the rap game. Hailing from Chicago, Illinois, Jarad Anthony Higgins fell in love with rock music at an early age, discovering artists like Blink-182, Fall Out Boy, and Panic! At the Disco. He began rapping in the 10th grade and, like many of his peers at the time, used SoundCloud to host his genre-defying releases. Under the name JuicetheKidd, a nod to his love for Tupac Shakur and his role in Juice, he received some early attention and began to find his footing online. Changing his name to Juice WRLD, he released his breakout EP, 9 9 9, in 2017. “Lucid Dreams,” a clear standout from the project, propelled Juice from SoundCloud to the mainstream.
Juice went on to ink a deal with Chicago-based Grade A Productions before signing a multimillion-dollar contract with Interscope. Quickly, Juice WRLD’s music was showing up everywhere, from Travis Scott’s ASTROWORLD, to the soundtrack of Spider-Man: Into the Spider-Verse. Just as his career was entering its full stride, Juice WRLD suffered a fatal seizure on December 8, 2019. The internet was flooded with messages of condolences, as many of his fellow rappers remembered the talented artist. In his short time with us, Juice WRLD fearlessly became the voice of a young generation of fans who chose to confront their emotions head-on, and that power will forever live on.