Members of the Rage has opened its doors to the world.

Friday, Kid Cudi’s new line—which he previously described as being “years” in the making—kicked off sales for its first drop. Featured is a previously teased t-shirt design showcasing a logo designed by NIGO and Cudi, who this week linked up for the I Know NIGO collab “Want It Bad.”

For more info on the inaugural Members of the Rage drop, head to the line’s official Windows 98-inspired website, designed by Cudi. The t-shirt in question ($395) launched Friday in a wide variety of different colorways, all of which are pictured below.

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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage
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Image via Members of the Rage

The larger Members of the Rage line is billed as a “collection by Scott Mescudi” that’s a “fusion of 90s grunge, hip-hop, and the distant future.” 

This week, Cudi responded to a fan’s price-centered request with a friendly reminder that Members of the Rage “ain’t merch.” 

The Don’t Look Up actor also showed off a design from his new line in a trio of fit pics, later confirming the t-shirt he was wearing at the time would indeed be available on Friday.

Amid the run-up to the Rage drop, Cudi addressed the tone of some recent news mentions. In a tweeted message that opened with “Dear media,” Cudi asked that “any other shit in the news that’s negative” not be included in coverage of any of his ongoing projects.

2022 should prove to be a particularly fruitful one for Cudi fans, especially with Entergalactic now being truly on the horizon. In January, Cudi referred to the multi-component experience as the “greatest piece of art” he’s ever made.