NIGO Connects With Kid Cudi on New Single and Video for "Want It Bad"
The new track will appear on NIGO's much-anticipated studio album, 'I Know NIGO.' The star-studded project is scheduled to release on March 25.
NIGO breaks off another track from his long-awaited sophomore album.
At midnight Friday, the multi-hyphenate unleashed his “Want It Bad” single featuring his good friend and collaborator Kid Cudi. NIGO previewed the record during his Kenzo debut at Paris Fashion Week last month, and confirmed it would land on his forthcoming project, I Know NIGO.
“Want It Bad” arrives weeks after NIGO shared his ASAP Rocky-assisted “Arya,” which served as the lead single of his upcoming album. The latest song, produced by Pharrell, also received a music video and air during TNT’s NBA All-Star coverage. You can check it out up top.
NIGO and Cudi also teamed up on a special T-shirt design for All-Star weekend. The piece features the Cleveland Cavaliers colors, as well as elements from NIGO’s Human Made imprint and Cudi’s new Members of the Rage brand.
Hours before the single arrived, Cudi took to Twitter to share a few words about the collaboration, its Parisian video, and his biggest hope for the record.
“I want us to focus on the light in my life. I want us to all smile,” he wrote. “My new jam WANT IT BAD w Nigo was planned to come out tomorrow at midnight. Music video Saturday. We shot it in Paris it was a lot of fun w good people. I hope that brings joy to ur souls ☺️ lets all smile.”
I Know NIGO is expected to arrive next month on March 25. The project will include contributions from Pusha-T, Lil Uzi Vert, Tyler, the Creator, and more.