Frame has added dose of Parisian luxury to its offerings.
On Thursday, the American fashion brand released their collaborative capsule collection with Ritz Paris, arguably the most legendary hotel in the city. The collection consists of 22 everyday pieces that have been elevated with “an effortless je ne sais quoi.” Standout items include a two-tone varsity jacket, a branded gym bag, a crewneck knit, a water bottle, a “Late Check Out” tee, and a large cashmere blanket. The pieces range between $78 to $1,998.
“This is the first time in the history of the Ritz Paris that we have collaborated with a fashion brand, FRAME’s expertise of luxury dressing for the everyday felt like the most perfect place for the Ritz Paris to put their stamp on clothing.” said Natalie Bader Messian, Board Member of Ritz Paris. “Camilla Fayed, owner of the Ritz Paris along with her family have been a big fan of FRAME for a long time as we have similar values, so it is very natural that we considered this partnership.”
The Frame x Ritz Paris collection is available now at Frame’s online store and the Ritz Paris’ concept store. Customers can also find the capsule at Harrods and Net-a-Porter.
“When I think of Paris, I think of the Ritz Paris,” said Erik Torstensson, co-founder/creative director of Frame. “FRAME’s collections always offer a distinctly enduring European aesthetic and we wanted to create a collection which brings our customer the elevated experience of the Ritz Paris but an off-duty version.”
You can check out some of the pieces below.