GAP Roasted for Failing to Read Room With Election Message Featuring Red and Blue Hoodie

The red and blue hoodie is depicted in the since-deleted tweet zipping itself as a presumed nod to unity or whatever. Nobody wants to hear that right now.


Image via Getty/Chesnot


GAP came through with a master class in failing to read the room on Wednesday.

In a tweet that has since been deleted, whoever was operating the brand's account dropped a trite message about unity alongside a clip of a blue-and-red hoodie zipping itself up. The hoodie itself, fittingly, was an eyesore.

"The one thing we know, is that together, we can move forward," the heart emoji-assisted message read.

Gap has now deleted this tweet. A spokesperson told me that it was not a real hoodie for sale.

— Sapna Maheshwari (@sapna) November 4, 2020

Some consolation can be found, however, in the fact that the GAP message gave everyone an opportunity to pause their respective existential dread and instead spend a few moments ripping the brand for this example of abject corniness. Many were quick to mention failed presidential candidate Kanye West's deal with the brand, which was announced back in June as a partnership between GAP and Yeezy.

Did Kanye give you guys that idea? Was that part of his 10 year contract? Because no.

— christinelu 🧋 (@christinelu) November 4, 2020

I absolutely hate this

— 🖤one direction stan account🖤 (@goslingsryan) November 4, 2020

I will take my anxiety out on The GAP

— JP (@jpbrammer) November 4, 2020

funniest genre of brand scandals are the tweets no one asked for that gets them in trouble. why did gap feel it was best suited to calm a nation on edge in the first place

— Astead (@AsteadWH) November 4, 2020

GAP social media manager, sorry they made you post that.

— Julian Gamboa (@JulianGumbo) November 4, 2020

I love you guys. You sat in your Teams meeting and thought
“Yeah a message of unity after the most militant election since the one after the Civil War, yeah - let’s close the GAP. Yeah. Lovely idea
*pause to snort high grade cocaine*
Yeahhhh let’s do it on twitter as well.”

— Disappointed Optimist (@disappoptimism) November 4, 2020

Let this be a lesson to the brands: Keep that unity shit in the drafts.

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