A new Billionaire Boys Club flagship has touched down in Miami.
This month, the Pharrell and NIGO®-founded BBC ICECREAM opened the doors to its new store in the Art District of the Wynwood neighborhood. The store consists of 5,000 square feet of space, complete with design from the New York-based studio SNARKITECTURE.
In a statement, Pharrell said he was “very grateful” to bring this new experience to Florida.
“It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art, and design,” he said. “I can’t wait for everyone to see what we’ve created here.”
Below, get a closer look at the new space, as well as a curated selection of photos captured at a recent grand opening event.
It's been a particularly busy few weeks for Pharrell, who’s currently fresh off announcing the lineup for the upcoming Mighty Dream business forum in Virginia and the auctioning off of dozens of personal items on the new Joopiter platform. Soon, he’ll be rolling out a new song with Travis Scott titled “Down in Atlanta.”
