Arizona Coyotes’ Desert Collection Designed by Rhuigi Available in Newly Launched Online Shop
Rhuigi Villaseñor, the Coyotes' Creative Strategist, is the designer behind the new collection and a larger push to "reimagine" the team's retail experience.
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The Rhuigi Villaseñor-designed Desert Collection is now available via a newly launched online shop from the Arizona Coyotes.
The shop, billed as “the future” of the team’s retail experience, launched this week in partnership with Fanatics following a special launch event held at the Riot House night club in Scottsdale. In a statement, Villaseñor—currently serving as the Coyotes’ Creative Strategist—said he was “honored” to have been enlisted as path of a larger effort to reimagine what the brand means at a global scale.
“To me, it feels like a part of the world that lives beyond just the game and enters the world of classic, iconic streetwear. It’s not just a brand, it’s a lifestyle brand in my eyes,” the designer said.
See select pieces from the collection below. To check out the new shop for yourself, hit this link.
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