Kim Kardashian Spotted in Custom $73,000 Watch Auctioned Off by Pharrell

The piece is a Casio G-Shock × Bape DW-6900 customized by Jacob & Co. It reportedly sold for $73,750 through Pharrell's auction house, JOOPITER.

Kim Kardashian is seen out and about on February 17, 2023

Image via Getty/MEGA/GC Images

Kim Kardashian is seen out and about on February 17, 2023

Kim Kardashian’s watch game is only getting stronger.

The media mogul has spent the past decade building a solid collection of high-end timepieces, which included designs by Audemars Piguet, Cartier, and Rolex. It’s an impressive range, no doubt; however, Kardashian took it to a whole new level by securing an iced-out piece previously owned by Pharrell.

The mother of four was recently spotted filming a segment of James Corden’s Carpool Karaoke. As pointed out by watch specialist Hodinkee, Kardashin arrived on set rocking a pair of ripped jeans, a plain gray tank top, and a Casio G-Shock × Bape DW-6900—a one-of-a-kind watch designed by Jacob & Co.

The piece was auctioned off last year through Pharrell’s online platform JOOPITER. According to its listing, the watch features 14 karat white gold with white, cognac, yellow, and black diamonds.

Per the product note:

It is a perfectly balanced exercise in form vs. function. In addition to the flooded bezel and case, the back is also frosted with a diamond studded caricature of Pharrell, borrowed from the In My Mind album cover artwork. This watch reflects the illustrious, playful and creative partnership of Pharrell and Nigo, as executed through the meticulous craftsmanship of Jacob & Co.

The watch ultimately sold for $73,750. 

A number of pieces in the auction also appeared in Drake’s  video for “Jumbotron Shit Poppin.”

Pharrell’s JOOPITER recently announced A Journey Through Gems—its first-ever auction dedicated to high jewelry. The event is a collaborative effort with bespoke jewelry designer Lorraine Schwartz, and will kick off on March 17.

“I was lucky enough to meet Pharrell over 20 years ago, and we’ve built an incredible friendship through a mutual appreciation for the most exquisite and unique gems in the world,” Schwartz said in a statement.


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