Rihanna is owning her role as Puma's Creative Director as the multi-talent has brought on friend and model Cara Delevingne as the clothing company's latest female ambassador to star in the brand's new "Do You" ad campaign.
"The only way to be you is to #DoYou!! So honored and pleased to launch the new #PUMAWomen campaign with @puma," Cara captioned an Instagram post of her new ad before adding what the campaign means to her in a press release. "To 'DO YOU' is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement. It's about accepting who you are, no matter your faults. 'DO YOU' is about finding your truth and sticking to it. I think it's so special because it means something different for everyone. It specifically encourages people to be themselves."
For the campaign, Cara hit the streets of NYC to show off the versatility of the collection. She even stopped by NYC's famous Katz's Deli for a much needed pastrami sandwich.
The ads are only the beginning for what Rihanna and Puma have in store. Earlier this week, it was revealed that the Fenty x Puma Spring 2017 collection will be hitting Paris Fashion Week Sept. 28, and will be livestreamed exclusively on Tidal for both members and non-members. Check out the photos from her collaboration with Cara below.