Rihanna's Fenty Label to Launch NYC Pop-Up Shop Next Week

The 11-day event will take place at The Webster in SoHo.


Image via Getty/Kristy Sparow


Fenty Maison is headed to the states.

On Tuesday, it was announced that Rihanna's newly launched label will host its first-ever U.S. pop-up shop in NYC. The 11-day event will go down on the first two floors of The Webster in SoHo, where customers can expect a one-of-a-kind retailing experience complete with a unique installation. At this time, it's unclear of RiRi will grace attendees with her presence.

"I am so proud and honored that Rihanna and her team choose to launch the new FENTY Release with The Webster Soho," boutique founder/creative director Laure Heriard-Dubreuil said in a press release. "She has an incredible personality, style and is the true epitome of a powerful woman."

The Webster is located at 29 Greene St. in SoHo. The pop-up will be open from June 19-30. Head to The Webster's official website to learn more. 

LVMH confirmed Rihanna's Fenty label about a month ago, following months of growing speculation. The announcement marked a huge milestone for the luxury conglomerate as well as the singer, as she became the first woman to ever create a label at LVMH and the first woman of color to lead a LVMH maison.

"Designing a line like this with LVMH is an incredibly special moment for us," Rihanna said last month. "[LVMH CEO Bernard Arnault] has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn't imagine a better partner both creatively and business-wise, and I'm ready for the world to see what we have built together."

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