Bad Boy Entertainment is making a major move in the retail industry.
On Wednesday, the music brand officially announced it has teamed up with Macy’s to deliver its new range of clothing called The Heritage Collection. Pieces will include streetwear staples like graphic tees, hoodies, coaches jackets, baseball caps, and embroidered jerseys, all of which were inspired by Bad Boy’s Sean “Diddy” Combs as well as the late, great Notorious B.I.G.
“Bad Boy is about following your dreams. It only made sense for me to team up with Macy's for our Heritage Collection,” Diddy said in a press release. “This collection represents a movement I started in 1993, when I was a dreamer. When you work hard and believe, your dreams can come true. Twenty-five years later, I'm still dreaming. We're still pushing forward. Can't Stop, Won't Stop!”
The Heritage Collection launched this week at Macy’s locations worldwide, as well as the department store’s website. In celebration of the partnership, Macy’s is hosing a six-week pop-up shop for the collection at its 34th Street flagship in NYC.
You can check out the collection in the promotional images, modeled by Diddy’s sons Justin and Christian Combs, below. Items range from $28 to $78.
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