Jaden Smith Is the New Face of Louis Vuitton's Latest Spring/Summer 2016 Campaign (UPDATE)

Jaden Smith has been selected as the face of Louis Vuitton for the label's latest ad campaign.

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Complex Original

Image via Complex Original

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UPDATE (January 3, 4:00 p.m.): Nicolas Ghesquière has now shared another photo from the campaign featuring Jaden Smith. This time, Smith appears alongside Jean Campbell, Sarah Brannon, and Rianne Van Rompaey in an image marked as part of the Series 4 women's campaign. 

See original story from January 2, 2015, below.

Louis Vuitton's artistic director Nicolas Ghesquière has revealed via his Instagram that Jaden Smith will be the face of the label's latest Spring/Summer 2016 campaign. Rumors purporting that Smith was selected for the high-profile role were circulating around last month, and this latest photo finally confirms them as true. 

Just last week, Louis Vuitton revealed another surprising casting choice for their previous ad campaign. The label chose Lightning, a character from the Final Fantasy video game series, to star in the campaign. Although the choice was unexpected, it was fitting given the collection's direct inspiration from anime, science fiction, and computer culture. 

From this new photo, it seems as if Jaden is rockingpieces from that same women's collection, which debuted last year during Paris Fashion Week. Of course, Smith has been known to do stuff like this fairly frequently, wearing dresses and other women's clothing and criticizing various societal fashion norms.

This latest photo is only a teaser of what is to come from Smith and Louis Vuitton. Expect the rest of the images to roll out soon. 


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