Zara and Good American, launched in 2016 by Khloé Kardashian and Emma Grede, are joining forces.
The two brands have announced the launch of their first-ever denim collaboration, including four new styles of jeans that range in shapes and styles. Arriving May 5, the line features classic bootcut jeans, ’90s relaxed denim, high-rise skinny jeans, and classic slim jeans, as well as a Good American sculpting jumpsuit.
All of the jeans are “designed with a gap-proof waistband and flat tummy tech,” per a release from the brands, and run for $69.95, with sizes ranging from 00 to 30. The jumpsuit runs for $89.95, and features a “hidden front zipper closure and breast pockets.” The collection also features a $69.95 classic denim shirt, a $99.95 denim shacket and various other t-shirts and tanks.
The collection also includes sustainable raw materials in each of its offerings, like ecologically grown or recycled cotton, TENCEL fibers, and “environmentally friendly production processes,” per the companies, meshing Zara’s vision for sustainability and Good American’s push for inclusivity.
All items will be available exclusively in the U.S., both in stores and online. The campaign’s cast includes Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi, and Kayako Higuchi. And an “immersive pop-up experience” will also be taking place in Los Angeles for the collection, from May 5 through May 13, and will feature 3D scanning and interactive fitting.
