Moose Knuckles takes over Montreal with bold style for the launch of the Spring/Summer 2019 campaign. 

Take your mind back to the summer of 1967, the year in which Montreal hosted the Universal Exposition. An event that cemented the idea of Canadian unity within the minds of an international audience, bringing together some of the most talented creative minds Canada had to offer. This event and the launch of Ralph Lauren's Polo line in New York during the same year informed the direction of Moose Knuckles lasting outing in which they enlisted the fictitious Knuckle Heads gang to showcase the bold graphics and colour palette of SS19. 

The spirit of Canadian unity that sat at the heart of the Universal Expo shine through this collection, with the campaign featuring Canada-based models and shot by Toronto fashion photographer, Luis Mora.

Styles featured within the collection are as extravagant as you'd expect from Moose, injected with the brightness of summer. Lightweight outerwear options take the spotlight with their logo taping and standout allover prints, will logo taped tracksuits provide an everyday essential uniform. 

Take a look at the Moose Knuckles SS19 campaign visuals below, and head over to their online store to shop the collection now.

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All Images via Moose Knuckles

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