Founded: 1998
Where to cop in L.A.: Diamond Supply Co.451 N Fairfax Ave, Los Angeles

It's crazy to think that Diamond Supply Co. first came out as a skateboard hardware company. These days, Nick Tershay's brand is (still) making waves with its Nike SB sneaker, Tiffany-themed everything, and recent collaboration with Been Trill, but the brand still has props in the skate world.

Most recently, we've heard news of the brand's collab with fellow L.A. resident and rapper Evidence of Dilated Peoples, and making jewelry with Ben Baller. It's these new avenues that Diamond's exploring that keeps us hyped on the OG brand.