40. Mordechai Rubinstein

Occupation: Blogger, Mister Mort

Mordechai Rubinstein started out as a New York shop guy before working his way through the fashion industry, eventually landing a cush position as the Associate Market Editor of Men's Vogue. After the publication's demise, he took to blogging street style photos at his site, Mister Mort, before getting a cool gig with Levi's. Known for his hilarious twitter criticism of modern trends and menswear, his personal style channels Americana and New York vintage culture perfectly. He nerds out over L.L. Bean duck prints and well-worn 501s, yet hates tight pants and dudes that are too handsome for their own good, and for that, we salute him.