When FC Barcelona suits up to play Real Madrid this weekend during the El Clásico, their kits will look a bit different. To celebrate 50 billion streams on Spotify, Drake is teaming up with Barcelona to add the OVO Sound logo to their jersey.
Drake initially teased the newly branded kits on Friday morning, showing off OVO’s signature owl placed right in the center of the jersey. “This doesn’t feel real but it is,” he wrote in the caption.
“We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams,” said Marc Hazan, VP of Partnerships at Spotify. “We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clásico.”
The partnership comes several months after the Spanish club unveiled a partnership with Spotify that added the streaming service’s branding to Barcelona’s stadium, making its official name Spotify Camp Nou. It will be the first time since 2006 that the stadium holds a sponsored name.
“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion, namely music and football,” said Juli Guiu, Vice President for the marketing area of FC Barcelona. “This initiative is another example of this desire and the innovative spirit of our collaboration.”