We've known that ads would be coming to the front of NBA jerseys for a little while now, and the league made it official with a clause in its new broadcast rights deal which stated that ESPN and Turner would share in the revenue from those ads once they begin to appear.
According to The Wall Street Journal, that will happen beginning with this year's All-Star jerseys.
NBA commissioner Adam Silver has reminded us in the past that we've been seeing advertiser logos on All-Star event jerseys since 2009, and there were no complaints. In fact, most fans didn't even notice.
Send all complaints, compliments, and tips to [email protected]
Related Stories
Will NBA Jerseys Be The New Ad Space For Brands?
Get ready for names like the Phoenix Starbucks and the New York Fantas.
