For the duration of the NCAA Tournament you can expect to see this commercial put together by DeVry the NCAA showing their idealized depiction of dual-life as both a student and athlete:

Taking exception with this ad were a number of student-athletes who would appear to be calling its accuracy into question:

If you want to dig deeper into to the topic, there's the LeBron James-executive produced HBO documentary Student Athlete. "This is an incredibly important story about the institutional denial of basic human rights for these student-athletes," Maverick Carter said about the doc. "When Steve Stoute [at United Masters] brought us this idea, it was a perfect fit for the kind of stories we want to tell at SpringHill." Watch it over on HBO.