As the 12 Days of Christmas come to a close, there are 12 minutes of Lebron James to look forward to. You can now watch Long Live the King, a mini-documentary brought to you by KITH and Nike, above. It debuted on UNINTERRUPTED on Friday.
The short film takes a dive into LeBron's life both on and off the basketball court and features a slew of key figures in the NBA star's life, including his high school basketball coach Keith Dambrot, the Nike executive who first signed him, and, of course, KITH founder/Long Live the King executive producer Ronnie Fieg. The film was released in conjunction with a line of special edition Nike LeBron 15 sneakers.
Fieg touched on the importance of Long Live the King on Friday morning and called it "the most important pieced of work I have ever worked on." He said his goal with the doc was to "highlight both sides of LeBron—the person and the player."
It’s finally here. This is the most important piece of work I have ever worked on. Inspiring the youth is most important to myself and the brand. This video shows Lebron’s ride to success and the hardships that many face on their way to the top. Dreams come true every day. An important dream of mine has come true with this project. Thank you to everyone involved in making this happen. Thank you @kingjames @nikebasketball @mavcarter @pr_rwtw @matteprojects @austinscotti The Long Live The King Documentary is live on @uninterrupted. Link in bio.
A post shared by Ronnie Fieg (@ronniefieg) on Dec 22, 2017 at 7:00am PST
This obviously isn't the first time LeBron has been on camera in this capacity. He's no stranger to Hollywood and has appeared in films like Trainwreck and on TV shows like Entourage . But this project was a lot more personal to him. Check it out above.