Early Friday morning, ESPN’s Darren Rovell revealed that Nike, Adidas, and Under Armour have all decided that they are not going to sign Lonzo to a sneaker deal this spring, even though he’s likely going to be a top-five pick in the 2017 NBA Draft. The reason? It seems LaVar is insisting that the brand that signs him has to license the family’s Big Baller Brand as part of a potential deal. He doesn’t just want Lonzo to just sign a standard sneaker endorsement deal.
It doesn’t sound like any of the major sneaker companies have any interest in BBB, though, so that means that Lonzo is unlikely to have a shoe deal at the start of his NBA career. It also means that LaVar is currently getting roasted on social media since everyone is now blaming him for what has transpired. Those on Twitter have a lot to say about LaVar costing his son a deal, and they’re taking him to task for it (and suggesting some other sneaker companies that might take the deal LaVar is offering). Check out some of the craziest reactions below.
We should point out that there are some people sticking up for LaVar and giving him props for what he’s trying to do:
But those responses are few and far between. Social media doesn’t seem to have much sympathy for LaVar after some of the things he has said and done over the last few months.