Anyone who gets their hands on a pair of the Ronnie Fieg x Diadora RF7000 "Primo" will be considered lucky, but one fan got the surprise of a lifetime after a limited amount of pairs were opened up to New York City residents last week. As part of a partnership with Shopify and UberRUSH, KITH made 24 pairs available for same day delivery. Those 24 customers knew they would get their pairs early, but nobody expected Fieg to make the delivery himself.
He used UberRUSH straight to the fan's apartment and hand-delivered the highly anticipated sneaker. As expected, the customer was a big KITH fan and excited to see Fieg. Thanks to new technologies, we now live in a world where you can get sneakers delivered in under an hour.
