Just in time for the holiday season, Foot Locker taps three emerging talents from across Europe to curate three distinct capsule collections from the season's hottest pieces.
Taking the reigns on the campaign's creative elements are the Milan-based oriental trap band named Threesome, Creative Studio Sucuk Und Bratwurst from Frankfurt, and rapper Di-Meh, who resides in Paris. Each group or individual that worked alongside Foot Locker on the campaign was given the opportunity to curate a capsule collection that they felt personified their style or background, using footwear and apparel from Foot Locker's Holiday collection. From the Air Max 97 to adidas' SPRT collection, each capsule blends street style with creative flair.
Each creative was then tasked to bring their capsule to life in their signature style. Threesome delivered a music video that features their latest track, Sucuk Und Bratwurst delivered a 3D artwork piece that highlights their favourite shoe of the collection – the Nike Air Force 1 – and Di-Meh showcase a musical experiment.
Check out the campaign video above to get a closer look at the creative energies of each group, and take a look at campaign visuals below for a better view of each capsule collection.
You'll be able to shop the Foot Locker Holiday capsule collections at footlocker.eu and in selected stores from December 3rd.