Nike — Flywire Technology
Sneaker Shown: Nike Air Max 2009
If you were thinking about complaining about the price tag on a pair of Nikes, let this marinate: Nike's Flywire technology is composed of an ultra-light, thread-like polymer named Vectran, which is also used by NASA to make spacesuits. Basically, the same material that we lace-up and hit the pavement with is also used to walk on the moon. $160 isn't that bad, right?