Reebok — The Pump
Sneaker Shown: Reebok Pump
By pumping the shoe, one was able to control the air pressure of their sneaker for a custom fit and, thus, achieve an overall more comfortable and stable shoe. Paul Litchfield and Design Continuum's innovation wound up being more popular for its price than its function, as a lot of expensive sneakers never made it into a game. Placebo effect or not, pumping sneakers allowed middle schoolers everywhere to channel their inner Dee Brown on a seven-foot portable basketball hoop. Later, "Insta Pump" replaced the actual handpump with a CO2 cartridge.