Agency: Wieden + Kennedy
Year(s): 1990

In 1988, Nike signed David Robinson to a five-year, $1 million endorsement contract. Wieden + Kennedy really figured out how to play up on the Admiral's 25.6 points per game and 1,320 SAT score when they launched ” Mr. Robinson's Neighborhood” in 1990. David's playful, calm and civilized demeanor was in stark contrast to their other Force pitchman, Barkley's persona (until he started using Right Guard, anyway). Along with Sir Charles, David Robinson became the anchor of Nike's $15 million ad campaign for its 1990 Force basketball line.