Agency: Chiat Day
Year(s): 1985

The NBA banned the original black and red Air Jordan from being worn in the league only three games into the 1985 season, because it didn't conform with the League's uniform policy. In the famous David Letterman Show interview, when Jordan was asked why the sneaker was banned, he replied, “There isn't any white in it.” "Well, neither does the NBA," Letterman quipped. Jordan continued to wear the black and red Air Jordan 1 during the season and was fined $5,000 per game for it by the NBA. Nike agreed to pick up the tab while the controversy continued to generate priceless amounts of publicity for the struggling brand. Nike eventually created another version of the sneaker that adhered to league policy. Michael dropped 63 on the Celtics in the '86 playoffs (who had a lot of white in it), while wearing these sneakers and the legend of Air Jordan was solidified.